Kim Crumley Heather McColaugh Shawna Alt Rachel Gold

Communicating Your Value Proposition

A Session by Kim Crumley , Rachel Gold , Shawna Alt and Heather McColaugh

About this Session

The importance of value proposition has taken on new meaning in today's commission-lawsuit climate. Savvy real estate professionals know that, no matter how the lawsuits shake out, effectively communicating your value proposition to buyers—as well as sellers—will have a direct impact on your earnings. In this session, panelists unpack how to increase and promote your value to today's real estate consumers.

January 11, 2024, 09:35 PM

09:35 PM - 10:15 PM

About The Speakers

Kim Crumley

Kim Crumley

Senior Vice President, Berkshire Hathaway HomeServices Georgia Properties


Rachel Gold

Rachel Gold

Senior Account Executive, ShowingTime+


Shawna Alt

Shawna Alt

CEO, First Weber, Inc.


Heather McColaugh

Heather McColaugh

Realtor, BF Realty